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Welcome to HEA

Welcome to the New Zealand Horticulture Export Authority website.

The primary purpose of the HEA is to promote the effective export marketing of horticultural products. We do this by providing an exporting structure and support network for the NZ horticultural export industry. This takes the form of an export licensing system for Product Groups who choose to come under the HEA structure. This structure requires these groups to develop an Export Marketing Strategy (i.e. their rules for exporting). HEA also provides support and information through newsletters, and occasional conferences/workshops to assist industry development.

HEA also liaises with sector stakeholder groups on matters relating to market access, trade barriers and their removal, and plays a role in lobbying government on such matters on behalf of the industry.

Kiwiberry - advice to exporters

Exporters must hold a licence or an exemption from licensing issued by HEA to export Kiwiberry to Australia. The Kiwifruit to Australia Order in Council specifies that Kiwifruit means the fruit of the plant of the genus Actinidia, which includes Kiwiberry (Actinidia Arguta). An alert has been placed in the NZ Customs system. For information on the licensing requirements email This email address is being protected from spambots. You need JavaScript enabled to view it. or This email address is being protected from spambots. You need JavaScript enabled to view it.


Media Release - Horticulture sector positive on CPTPP deal - 9 March 2018

The wider New Zealand horticulture export sector sees substantial opportunity following the signing of an agreement on the Comprehensive Progressive Trans Pacific Partnership (CPTPP) trade deal.

Click here for media release (PDF document)


HEA Review Complete

The NZ Horticulture Export Authority (HEA) Fees and Levies Regulation was passed by Cabinet on 14 August. The updated Regulation will enable the HEA to be appropriately funded to apply the amended Act. The HEA Fees and Levies Regulation will apply from 1 October 2017.

(For more detail see the Regulation under Resources - Legislation on this website.)

Click here for the Media Release.


Review of HEA Act

We requested amendments to HEA legislation to improve its appeal, effectiveness and net value to the horticultural sector. For the progress of this review see SID THE SNAIL'S TRAILThe amended HEA Act was finally given Royal Assent on 13 December 2016!


Click here for the HEA Act as amended in December 2016.


The amended HEA Act - what it means, Simon Hegarty, The Orchardist, March 2017

Click here for article (PDF document)


Media Release - Horticulture Export Structure modernised - 7 December 2016

Clarity and flexibility are two benefits for horticulture industry groups under an amended horticulture export structure that passed its final hurdle in Parliament late yesterday. The amendments to The New Zealand Horticulture Export Authority (HEA) Actwill modernise the Act by clarifying the entry/exit criteria and funding mechanisms as well as providing greater flexibility with respect to the licensing options for the 9 product groups currently using the structure.

Click here for HEA media release (PDF document)


NZ Government Grants with possible access for horticulture

Click here for a list of grants compiled by HEA for members' information. 

Please note: To view the Government Grants information you need to be a member and have logged in at the Members Area first.