Contact HEA

HEA Forms & Fees

Media Articles

HEA Frequently Asked Questions

HEA Members Area

Welcome to HEA

Welcome to the New Zealand Horticulture Export Authority website.

The primary purpose of the HEA is to promote the effective export marketing of horticultural products. We do this by providing an exporting structure and support network for the NZ horticultural export industry. This takes the form of an export licensing system for Product Groups who choose to come under the HEA structure. This structure requires these groups to develop an Export Marketing Strategy (i.e. their rules for exporting). HEA also provides support and information through newsletters, and occasional conferences/workshops to assist industry development.

HEA also liaises with sector stakeholder groups on matters relating to market access, trade barriers and their removal, and plays a role in lobbying government on such matters on behalf of the industry.

Review of HEA Act

We requested amendments to HEA legislation to improve its appeal, effectiveness and net value to the horticultural sector. For the progress of this review see SID THE SNAIL'S TRAILThe amended HEA Act was finally given Royal Assent on 13 December 2016!


The Select Committee report on the HEA Amendment Bill was released on 1 September 2016. Click here for more information on the report.

Click here to see a copy of the HEA Amendment Bill introduced in Parliament in March 2016.

Click here for HEA media release (PDF document).

Click here for MPI media release (PDF document).


The amended HEA Act - what it means, Simon Hegarty, The Orchardist, March 2017

Click here for article (PDF document)


Media Release - Horticulture Export Structure modernised - 7 December 2016

Clarity and flexibility are two benefits for horticulture industry groups under an amended horticulture export structure that passed its final hurdle in Parliament late yesterday. The amendments to The New Zealand Horticulture Export Authority (HEA) Actwill modernise the Act by clarifying the entry/exit criteria and funding mechanisms as well as providing greater flexibility with respect to the licensing options for the 9 product groups currently using the structure.

Click here for HEA media release (PDF document)


Media Release - Horticulture shows 'spectacular' growth - 30 November 2016

Horticulture has experienced a spectacular 40 percent growth in export earnings since 2014, according to a new report, with tariffs on exported produce down by 22 percent since 2012.  

 The New Zealand Horticulture Export Authority (HEA) and Horticulture New Zealand commission the report New Zealand Horticulture – Barriers to Our Export Trade every two years, with funding support from the Ministry of Foreign Affairs and Trade and NZ Fruitgrowers Charitable Trust.

The report, launched at an event in Wellington today, says horticultural produce exporters paid an estimated $190 million in tariffs, a reduction of 22 percent on 2012’s figure of $241 million.

Copies of the report are only available to New Zealand stakeholders. Email This email address is being protected from spambots. You need JavaScript enabled to view it. at HEA to request a copy of the report.

Click here for HEA media release (PDF document)

Click here for Executive Summary & Introduction (PDF document)


Media Release - HEA welcomes progress amending Horticulture Export Structure - 29 March 2016

The New Zealand Horticulture Export Authority (HEA) welcomes further progress of the HEA amendment Bill modernising the HEA export structure. The Bill (sponsored by MPI Minister Nathan Guy) had its first reading in Parliament today and has now been referred to the Primary Production Select Committee (PPSC) for consultation with stakeholders on the specific amendments.

Click here for HEA media release (PDF document)


NZ Government Grants with possible access for horticulture

Click here for a list of grants compiled by HEA for members' information. 

Please note: To view the Government Grants information you need to be a member and have logged in at the Members Area first.