Maximising Value
How can Product Groups maximise the value from the HEA framework?
- Communicate regularly
- Have a workable EMS that includes strategic growth objectives and robust mechanisms for implementation
- Review and update EMS regularly
- Share generic information
- Have a cohesive attitude and approach
Current list of Product Groups operating under the HEA model (September 2020)
In order of Foreign Exchange (Forex) earnings:
- Avocados
- Buttercup Squash
- Kiwifruit to Australia
- Summerfruit (cherries, apricots, peaches, nectarines, plums)
- Blackcurrants
- Persimmons
- Boysenberries*
- Tamarillos
- Chestnuts#
- Truffles#
- Walnuts#
The three-year average Forex for the period 2018 to 2020 was $317m (a 32% increase since 2015).
* Licensing currently suspended
# Not currently exporting under licence
NOTE: The Walnuts Order in Council came into force on 1 August 2019. The NZ Walnut Industry Group is now a Recognised Product Group under HEA.