Maximision Value

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Maximising Value

How can Product Groups maximise the value from the HEA framework?

  • Communicate regularly
  • Have a workable EMS that includes strategic growth objectives and robust mechanisms for implementation
  • Review and update EMS regularly
  • Share generic information
  • Have a cohesive attitude and approach



Current list of Product Groups operating under the HEA model (July 2019):

In order of Foreign Exchange (Forex) earnings (y.e. June 2018):

  1. Avocados
  2. Summerfruit (cherries, apricots, peaches, nectarines, plums)
  3. Buttercup Squash
  4. Kiwifruit to Australia
  5. Persimmons
  6. Blackcurrants
  7. Boysenberries*
  8. Tamarillos
  9. Chestnuts#
  10. Truffles#

The three-year average Forex for the period 2016 to 2018 was $312m (a 34.4% increase since 2010).

* Licensing currently suspended

# Not currently exporting under licence

NOTE: The Walnuts Order in Council came into force on 1 August 2019. The NZ Walnut Industry Group is now a Recognised Product Group under HEA.