Maximision Value

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Maximising Value

How can Product Groups maximise the value from the HEA framework?

  • Communicate regularly
  • Have a workable EMS that includes strategic growth objectives and robust mechanisms for implementation
  • Review and update EMS regularly
  • Share generic information
  • Have a cohesive attitude and approach



Current list of Product Groups operating under the HEA model (November 2015):

In order of Foreign Exchange (Forex) earnings (y.e. Sept.):

  1. Avocados
  2. Buttercup Squash
  3. Summerfruit (cherries, apricots, peaches, nectarines, plums)
  4. Kiwifruit to Australia
  5. Blackcurrants
  6. Persimmons
  7. Boysenberries*
  8. Tamarillos
  9. Truffles#
  10. Chestnuts#

The three-year average Forex for the period 2013 to 2015 was $239m (a 203% increase since 2000).

* Licensing currently suspended

# Not currently exporting