Maximising Value
How can Product Groups maximise the value from the HEA framework?
- Communicate regularly
- Have a workable EMS that includes strategic growth objectives and robust mechanisms for implementation
- Review and update EMS regularly
- Share generic information
- Have a cohesive attitude and approach
Current list of Product Groups operating under the HEA model (July 2019):
In order of Foreign Exchange (Forex) earnings (y.e. June 2018):
- Avocados
- Summerfruit (cherries, apricots, peaches, nectarines, plums)
- Buttercup Squash
- Kiwifruit to Australia
- Persimmons
- Blackcurrants
- Boysenberries*
- Tamarillos
- Chestnuts#
- Truffles#
The three-year average Forex for the period 2016 to 2018 was $312m (a 34.4% increase since 2010).
* Licensing currently suspended
# Not currently exporting under licence
NOTE: The Walnuts Order in Council came into force on 1 August 2019. The NZ Walnut Industry Group is now a Recognised Product Group under HEA.