Maximising Value

How can Product Groups maximise the value from the HEA framework?

• Communicate regularly
• Have a workable EMS that includes strategic growth objectives and robust mechanisms for implementation
• Review and update EMS regularly
• Share generic information
• Have a cohesive attitude and approach

Current list of Product Groups operating under the HEA model (November 2015):

In order of Foreign Exchange (Forex) earnings (y.e. Sept.):

1. Avocados
2. Buttercup Squash
3. Summerfruit (cherries, apricots, peaches, nectarines, plums)
4. Kiwifruit to Australia
5. Blackcurrants
6. Persimmons
7. Boysenberries*
8. Tamarillos
9. Truffles#
10. Chestnuts#

The three-year average Forex for the period 2013 to 2015 was $239m (a 203% increase since 2000).

* Licensing currently suspended

# Not currently exporting