Maximision Value

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Maximising Value

How can Product Groups maximise the value from the HEA framework?

  • Communicate regularly
  • Have a workable EMS that includes strategic growth objectives and robust mechanisms for implementation
  • Review and update EMS regularly
  • Share generic information
  • Have a cohesive attitude and approach



Current list of Product Groups operating under the HEA model (June 2024)

In order of Foreign Exchange (Forex) earnings:

  1. Summerfruit (cherries, apricots, peaches, nectarines, plums)
  2. Kiwifruit to Australia
  3. Buttercup Squash
  4. Avocados
  5. Blackcurrants
  6. Persimmons
  7. Tamarillos
  8. Truffles #
  9. Walnuts #
  10. Chestnuts #

The three-year average Forex for the period 2022 to 2024 was $296m.

# Not currently exporting under licence