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6.19      Boysenberries

6.19.1      Boysenberry industry profile

There are around 20 commercial boysenberry growers in New Zealand, with a total of 214 hectares planted.  Total annual production is around 3,300 tonnes with 1,500 tonnes being exported (of which around 480 tonnes is processed concentrate).  Boysenberries are generally used as an ingredient in jams, ice cream, drinks, yoghurt, or preserves.  Processed boysenberry products are also used by bakery and food service companies.

Interest in boysenberries has been increasing with the growing awareness of the health benefits from antioxidants and other phytochemicals found in purple berryfruit. Boysenberries remain a prescribed product under the Horticulture Export Authority Act, however in late 2013 they suspended their use of the licencing component of the structure (refer HEA website).  The industry group is the New Zealand Boysenberry Council (Manager – Ms Christine Kemp; phone (03) 547 5938). The Boysenberry Council represents the interests of growers, exporters and processors. Boysenberries are harvested from mid-December to mid-January. 

6.19.2  Boysenberry exports

Boysenberries are a difficult product to handle fresh so are generally exported as block frozen fruit, IQF (Individually Quick Frozen) berries, puree, or concentrate. Total exports were valued at $2.9 million in 2016.

Exports of frozen boysenberry concentrate have remained around $1-2 million over the past three years. The top market destination profile has changed slightly with Kuwait and Australia remaining two important markets, and the EU emerging as an important market. 

Table 6.19.1: Frozen boysenberry concentrate (2009.89.20.25, 2009.89.30.35) export markets 2014-16 (year ending June, tonnes and $NZ FOB)

Market

2014

2015

2016

Volume

Value

Volume

Value

Volume

Value

Kuwait

32

849,754

19

528,081

17

501,332

European Union

14

339,036

31

773,102

16

413,134

Australia

23

614,846

2

62,992

9

240,908

Japan

14

397,638

2

43,713

15

137,390

Total

82

$2,201,274

54

$1,407,888

56

$1,292,764

% change (yr/yr)

41.1%

61.6%

-34.0%

-36.0%

4.0%

-8.2%

Note that 8kgs of fruit convert into 1kg (0.001tonne) concentrate

Source: Statistics New Zealand

Australia remains a key markets for IQF boysenberries, with export values around $0.5 million to $0.1 million between 2014 - 2016. IQF exports to the EU vary annually. Exports to Taiwan have declined since the previous report, where export values were around $0.5 million in 2014.

Table 6.19.2: Individual Quick Frozen boysenberry (0811.90.19.12) export markets 2014-16 (year ending June, tonnes and $NZ FOB)

Market

2014

2015

2016

Volume

Value

Volume

Value

Volume

Value

Australia

116

496,985

144

573,024

43

196,580

Taiwan

2

14,794

3

19,899

5

38,977

European Union

7

31,293

0

0

4

16,436

Japan

0

0

1

8,369

1

5,509

Pacific Islands

1

4,837

0

1,830

1

5,492

Thailand

0

0

2

13,820

1

5,129

Fiji

1

5,071

0.5

2,818

0.3

1,725

Myanmar

0

0

0

0

0.2

1,518

Viet Nam

0

0

0

0

0.002

1

Singapore

0.1

316

0.1

402

0

0

United Arab Emirates

0

0

0.01

198

0

0

Total

128

$553,296

151

$620,360

55

$271,367

% change (yr/yr)

-28.1%

-22.3%

17.7%

12.1%

-63.4%

-56.3%

Source: Statistics New Zealand

 

Trade in non-IQF frozen boysenberries has decreased since 2014, mainly in the European market where volume exported has decreased by around 41% since 2014.

Table 6.19.3: Other boysenberry (0811.90.19.18) export markets 2014-16 (year ending June, tonnes and $NZ FOB)

Market

2014

2015

2016

Volume

Value

Volume

Value

Volume

Value

European Union

752

2,486,362

512

1,759,712

312

1,135,112

Norway

53

168,477

34

104,723

55

151,078

Australia

55

249,223

14

58,436

30

124,670

Thailand

0

0

1

8,521

1

6,554

Pacific Islands

0.3

1,474

0.3

1,524

0.5

2,489

Fiji

0.5

1,360

1.5

4,775

0.3

2,229

Myanmar

0

0

0

0

0.2

1,650

Singapore

0

0

0.01

61

0

0

Taiwan

2

11,929

2

16,785

0

0

United Arab Emirates

0

0

0.01

132

0

0

Total

863

$2,918,825

565

$1,954,669

399

$1,423,782

% change (yr/yr)

-9.2%

4.9%

-34.6%

-33.0%

-29.4%

-27.2%

Source: Statistics New Zealand

 

Frozen prepared and preserved boysenberries have continued to be a volatile export commodity with volumes and values fluctuating over the report period.

Table 6.19.4: Frozen prepared / preserved boysenberry (2008.99.31.11) export markets 2014-16 (year ending June, tonnes and $NZ FOB)

Market

2014

2015

2016

Volume

Value

Volume

Value

Volume

Value

Pacific Islands

0.3

1,754

0.3

1,752

0.7

4,132

Australia

0.3

1,448

0.8

3,604

0.2

1,055

European Union

0

0

0.1

597

0.05

251

Macau

0.05

220

0

0

0

0

Total

0.7

$3,422

1.2

$5,953

1.0

$5,438

% change (yr/yr)

-60.7%

-62.3%

76.2%

74.0%

-18.7%

-8.7%

Source: Statistics New Zealand