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6.19      Boysenberries

6.19.1      Boysenberry industry profile

New Zealand’s 19 commercial boysenberry growers annually produce around 2,700 tonnes of fruit, from vines planted on 206 hectares. Boysenberry harvest occurs from mid-December to mid-January. Nelson is the main growing region.

Approximately 1,500 tonnes of frozen boysenberries are exported, of which around 480 tonnes is processed concentrate. Boysenberries are generally used as an ingredient in jams, ice cream, drinks, yoghurt, or preserves. Processed boysenberry products are also used by bakery and food service companies.

Interest in boysenberries has been increasing with the growing awareness of the health benefits from antioxidants and other phytochemicals found in purple berryfruit. Boysenberries remain a prescribed product under the Horticulture Export Authority Act. However, in late 2013 Boysenberries New Zealand opted to suspend the use of export licences, so exporters no longer required a licence to export. The vast majority of product is exported by the grower-owned cooperative Boysenberries New Zealand Ltd, which also fills the role of the industry group that represents the interests of growers, exporters and processors.

 

Exports

Boysenberries are a difficult product to handle fresh so are generally exported as block frozen fruit, individually quick frozen (IQF) berries, puree, or concentrate. Total exports were valued at $6.4 million in 2020, an 89% increase from $3.4 million in 2018.

Frozen boysenberry concentrate. Exports increased by $1 million (74%) between 2018 to 2020. The EU has surpassed Kuwait as the top market destination, taking 42% and 30% of the export volume, respectively. The EU market increased in value by 91% to $0.9 million with an 88% increase in volume. Meanwhile the volume sent to Kuwait has remained steady, but product value increased 30% over this period. Export value to Australia increased by 195% to just over $0.5 million in 2020 on a 240% increase in volume. The average price increased by 8% to $30,908 per tonne.

Table 6.19.1: Frozen boysenberry concentrate (2009.89.20.25, 2009.89.30.35) export markets 2018-2020 (year ending June, tonnes and $NZ FOB)

Market

2018

2019

2020

Volume

Value

Volume

Value

Volume

Value

European Union

17

474,661

7

178,454

32

907,956

Kuwait

22

595,465

25

703,019

23

776,528

Australia

5

174,913

3

121,175

17

516,196

Japan

3

97,316

6

209,254

3

129,501

South Korea

0

0

1

15,000

1

15,820

United States of America

0

3,875

0

3,807

0

3,050

Total

47

$1,346,230

42

$1,230,709

76

$2,349,051

% change (yr/yr)

-47%

-42%

-11%

-9%

81%

91%

Note that 8kgs of fruit convert into 1kg (0.001tonne) concentrate

 

Individual quick frozen. Exports of IQF boysenberries are worth almost $1 million in 2020, increasing 59% since 2018. Australia remains a key market for IQF boysenberries, with exports to Australia accounting for approximately 70% of total value and volumes exported. IQF boysenberries were exported to the USA for the first time where 27% of the 2020 volume was sent, contributing to 30% of total export value. Volumes exported to other markets were small and variable.

Table 6.19.2: Individual quick frozen boysenberry (0811.90.19.12) export markets 2018-2020 (year ending June, tonnes and $NZ FOB)

Market

2018

2019

2020

Volume

Value

Volume

Value

Volume

Value

Australia

154

605,104

143

634,973

157

677,970

United States of America

0

0

0

0

60

297,726

Mauritius

0.1

628

0.40

2,148

2

10,432

Thailand

0.5

3,486

0.32

2,471

0.37

3,413

Fiji

0.3

1,631

0.13

958

0.50

2,782

Singapore

0.1

352

0.13

927

0.03

298

Myanmar

0

0

0

0

0.01

88

Pacific Islands

1

2,502

0.01

66

0.01

66

Japan

2

10,258

3

48,444

0

0

Vietnam

0

0

0.35

3,757

0

0

French Polynesia

0

0

0.06

348

0

0

Malaysia

0

0

0.02

165

0

0

Total

158

$623,961

146

$694,257

220

$992,775

% change (yr/yr)

1%

-6%

-8%

11%

50%

43%

 

Other boysenberry exports. Trade in non-IQF frozen boysenberries has fluctuated between $1.4 and $2.5 million since 2016 and increased to $2.9 million (108%) in 2020. The value of exports to the EU increased by 151% from 2018 to 2020, and is the largest market taking 82% of product volume. Canada appears to be an emerging market, while Norway increased 112% in value in 2019 but has declined 74% in 2020. Volumes exported to other markets remain small and variable.

Table 6.19.3: Other boysenberry (0811.90.19.18) export markets 2018-2020 (year ending June, tonnes and $NZ FOB)

Market

2018

2019

2020

Volume

Value

Volume

Value

Volume

Value

European Union

275

960,666

611

2,009,742

655

2,411,855

Canada

0

0

21

68,880

49

164,841

Norway

71

186,432

134

394,674

35

103,407

Chile

0

0

0

0

21

90,379

United States of America

0

0

0

0

24

84,845

Japan

0

0

1

37,328

7

31,686

Australia

48

212,344

5

22,201

3

14,494

Papua New Guinea

0

775

0.2

1,374

0.7

3,697

Pacific Islands

3

5,361

1

4,242

0.4

2,366

Hong Kong

0

77

0

66

0.01

44

Fiji

0.2

995

0.3

1,338

0

0

Thailand

3

30,995

0

0

0

0

Singapore

0.2

960

0

0

0

0

Total

402

$1,398,605

773

$2,539,845

795

$2,907,614

% change (yr/yr)

-36%

-36%

92%

82%

3%

14%

 

Frozen prepared/preserved boysenberries. A very small quantity (1 to 2 tonnes) of frozen prepared/preserved boysenberries were exported each year to 2018 but significant increases occurred in 2019 and 2020 attributed to increased volume to Australia. Australia is now the largest market for frozen prepared/preserved boysenberries receiving 79% of volume and accounting for 50% of value. The average price obtained for product sent to Australia is $4,687/tonne, lower than $6,828/tonne for Taiwan, however, 1.3 tonnes sent to Japan had an average price of $39,479/tonne.

Table 6.19.4: Frozen prepared/preserved boysenberry (2008.99.31.11) export markets 2018-2020 (year ending June, tonnes and $NZ FOB)

Market

2018

2019

2020

Volume

Value

Volume

Value

Volume

Value

Australia

0.5

2,206

2.2

7,083

15

70,312

Japan

0

0

0

0

1.3

51,323

Taiwan

0

0

1.2

5,918

2.5

17,069

Pacific Islands

0.3

1,524

0.2

1,092

0.2

1,375

European Union

0.08

462

0.04

185

0.05

265

Papua New Guinea

0

0

0.2

1,387

0

0

Fiji

0.04

217

0

0

0

0

Total

0.9

$4,409

3.8

$15,665

18.9

$140,481

% change (yr/yr)

-51%

-56%

319%

255%

394%

797%

 

Barriers to export

Cost of tariffs

Tariffs on all boysenberry products to the EU are high, although the EU is the largest market. Tariffs imposed by the EU account for 88% of tariffs paid on boysenberry products. Under the CPTPP, the 4.5% tariff into Japan on boysenberry concentrate will be phased to zero by 2023, while the tariff on IQF was eliminated when the agreement entered into force on 30 December 2018. The $0.74 million estimated cost of tariffs in 2020 equates to an average $39,135 across each of the 19 commercial boysenberry growers. This average is significantly greater than in 2018 when the average per grower was $15,150 and can largely be attributed to EU tariffs.

Table 6.19.5: Cost of boysenberry tariffs (based on 2020 FOB value)

Tariff Item

Country

Tariff rate

Value

Estimated cost of tariff ($)

Frozen boysenberry concentrate

European Union

16.8%

907,956

152,537

Kuwait

5.0%

776,528

38,826

Australia

0%

516,196

0

Japan

4.5%

129,501

5,828

South Korea

12%

15,820

1,898

United States of America

0.5c/L

3,050

1

Total frozen concentrate

9%

$2,349,051

$199,090

Frozen IQF boysenberry

Australia

0%

677,970

0

United States of America

11%

297,726

33,345

Thailand

0%

3,413

0

Fiji

5%

2,782

139

Singapore

0%

298

0

Total frozen IQF boysenberry

3%

$982,189

$33,484

Other boysenberry

European Union

20.8%

2,411,855

501,666

Canada

0%

164,841

0

United States of America

11%

84,845

9,333

Japan

0%

31,686

0

Australia

0%

14,494

0

Hong Kong

0%

44

0

Total other boysenberry

19%

$2,707,765

$510,999

 

Total boysenberries

12%

$6,039,005

$743,573

 

SPS and other barriers

As almost all boysenberry fruit is exported frozen there are few phytosanitary market access problems associated with this product.