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6.17      Persimmons

6.17.1      Persimmon industry profile

In 2016 the export industry consisted of 50 growers, 8 packhouses and 8 licensed exporters. The growing regions are Gisborne, North and South Auckland, Northland, Waikato, and a small amount from Bay of Plenty. The main variety grown and exported is Fuyu which is a non-astringent variety. The persimmon season runs from late April to July, and improved knowledge of persimmon storage has seen the export sales window extend into August. Advancements have been made in storage and shelf life. Initially dependent on high-cost airfreight to export markets for nearly 60% of exports, improved stock management and newer practises have in recent years lengthened storage and shelf life enabling more cost-efficient sea freight to be the chosen option for approximately 70% of exports.

Persimmons are a prescribed product under the New Zealand Horticulture Export Authority. The Persimmon Industry Council Inc. is the industry representative body (Manager – Ian Turk, www.nzpersimmons.org.nz) and manages the export persimmon industry.

Source: FreshFacts 2015

6.17.2  Persimmon exports

Exports have remained relatively static over the past two years with values settling between $7-$8 million. Australia and Thailand are the main markets taking 54-60% of total exports.  As has been noted in previous editions of this report the volume of fruit sent to individual markets varies from year to year as dictated by fruit standards (e.g. fruit size) as well as local conditions. 

Table 6.17.1: Persimmon (0810.70.00.00, 0810.90.00.60) export markets 2014-16 (year ending June, tonnes and $NZ FOB)

Market

2014

2015

2016

Volume

Value

Volume

Value

Volume

Value

Australia

726

3,376,408

624

2,885,984

581

3,016,714

Thailand

213

1,292,591

203

1,235,711

273

1,763,550

Singapore

203

993,284

188

898,709

164

875,340

Malaysia

139

661,788

172

784,197

167

795,774

Hong Kong

145

788,468

125

711,975

115

757,512

Indonesia

16

102,499

17

151,883

20

158,178

Canada

54

260,204

43

191,677

24

136,508

Vietnam

7

44,485

12

57,511

16

129,789

United States of America

64

122,902

0

0

14

77,566

Japan

57

197,133

20

89,340

10

61,818

French Polynesia

12

72,994

17

93,918

8

54,497

Philippines

14

70,119

21

106,788

9

50,067

Brunei Darussalam

8

55,843

8

51,216

4

25,627

New Caledonia

4

21,645

4

14,398

2

11,070

Fiji

0

847

0

418

1

6,223

Taiwan

1

5,730

1

8,710

1

5,060

Cambodia

0

0

0

0

0.5

4,049

Pacific Islands

0.3

1,635

0.3

1,834

0.2

1,163

European Union

47

124,500

14

48,506

0

0

Other

1

7,543

0

0

0

0

Russia

0

0

5

26,776

0

0

Total

1,711

$8,200,618

1,473

$7,359,551

1,411

$7,930,505

% change (yr/yr)

9%

9%

-14%

-10%

-4%

8%

Source: Statistics New Zealand