Maximising Value

How can Product Groups maximise the value from the HEA framework?

• Communicate regularly
• Have a workable EMS that includes strategic growth objectives and robust mechanisms for implementation
• Review and update EMS regularly
• Share generic information
• Have a cohesive attitude and approach

Current list of Product Groups operating under the HEA model (June 2021)

In order of Foreign Exchange (Forex) earnings:

1. Avocados
2. Kiwiifruit to Australia
3. Summerfruit (cherries, apricots, peaches, nectarines, plums)
4. Buttercup Squash
5. Blackcurrants
6. Persimmons
7. Tamarillos
8. Truffles #
9. Walnuts #
10. Chestnuts #

The three-year average Forex for the period 2019 to 2021 was $339m (a 41% increase on the average $Fob since 2015).

# Not currently exporting under licence